Danger! Affiliate marketing and rocket science have more in common than you think

Affiliate marketing is like putting a man on the moon

How do you think a NASA mission to the moon might function without a mission control? You would have contractors around the world building their separate rocket stages without communicating and if one happens to work in the metric system and the other uses imperial inches and feet, you've got yourself some serious trouble brewing. And then you’d have Congress, who is funding things, pretty excited for the space mission but juggling hundreds of other projects (the economy, anyone?) and far too busy to double check things. And of course you would have the brave astronauts who, once launched, might have an emergency question but then nobody at home monitoring the cobweb encrusted radio. Can't you almost hear the screws rattling off as this cobbled-together rocket roars off into space? What odds would you give it for returning?

Sounds like a nightmare, right? Well this is exactly what we see time and time again when companies start their own affiliate marketing programs without hiring an affiliate marketing agency or “mission control,” if you will. 

Houston, we have a digital marketing problem

Affiliate marketing consultants come with the expertise of having launched rockets before. They have all of the relationships with all of the contractors (affiliates), they keep everyone on one standard of measurement (success metrics), and they know exactly what results the American public (their client) wants. And maybe most importantly, they’re there to take responsibility when the astronautes (your programs) call home and need advice (or need instructions on how to 3D print a wrench. True story).When everything comes together just like you want it to, that rocket returns home with a positive ROI. 

So as you're rolling put the schematics and designing your own affiliate marketing,outsourced affiliate program management and program management, you are most likely asking yourself, “can I really afford to involve an affiliate marketing agency?" But as someone about to perform the marketing equivalent of putting a man on the moon what you really need to ask yourself is can you really afford not to?

Ready to launch?

Versa Marketing is full of rocket scientists (of the digital marketing type) and they'd be happy to chat with you about where your rocket needs to go. Call us at 1-800-940-8780 or request a free proposal today! 

Only the top affiliate marketing agencies can measure up to these 3 things

We’re always striving to be the top affiliate marketing company

You could say that being an affiliate marketingcompany is really living life in the fast lane. The pace at which technology develops, shifts, changes, and updates is extraordinary and while 80% of new American businesses fail within the first year, in affiliate marketing it’s 10x that rate. Out of all of the affiliate marketing companies that were in business in 2013, half of one percent are still left standing!

What this means is that any affiliate management agency that has lasted for more than just a couple of years has to be doing something right. At Versa Marketing, we’ve now been around for four years and we’re both humbled and proud to be called one of the top affiliate marketing companies in the business. We’d like to turn around and share our gratitude by talking about what’s made us so successful in order to help you in your process of choosing your own affiliate marketing agency.

There are plenty of hustlers and scam artists out there but we promise that they won’t measure up to these 3 things:

1. Have they been around long enough? 

This is your first and best line of defense. This industry is constantly both attracting and churning out charlatans who promise the world but can’t deliver. Let time be the test for these folks and don’t engage with an affiliate management agency without at least a few years under its belt. At Versa Marketing, we’ve been an affiliate marketing company for four years and our two principals have been in the industry for more than a decade each. This is the right amount of time to build the right relationships and know if you can deliver on what you say you will. 

2. Can they keep pace with technology?

It can be easy to think you know everything and avoid things that are new. You’ll see this in affiliate marketing when agencies disparage a new social media channel or complain about Google changing it’s SEO rules. Beware these people! They’re resistant to change and this is how you get left behind in when technology leaps forward. At Versa Marketing we’re just the opposite: we’re total neophiles. We’re ravenously reading the best blogs and publications so that when changes happen, we’re the first to know and we guarantee that your marketing programs adapt and thrive. 

3. Do they have a consultative approach?

What you have to ask yourself here is: did they ask me enough questions? For shysters trying to make a quick buck, anyone who’s willing to pay them is a qualified customer. A trustworthy affiliate marketing company on the other hand distinguishes itself by having the experience to know what programs are effective, feasible, and a good fit for their firm. Versa Marketing became a top affiliate marketing company primarily by asking a lot of questions of their customers to make sure that expectations were aligned from the outset so that they knew how to exceed them. 

Ready to get started?

And there you have it, the three things you must know before choosing an affiliate marketing agency!

Versa Marketing has been around the block and knows the ins and outs of the industry and if you’re ready to start your affiliate marketing program,outsourced affiliate program management call us today at 1-800-940-8780 or click here to get your free proposal!