Setting off on any
new adventure feels amazing, right?
Setting off to add a new sales channel to
your business without the time, resources or guidance? Well, that’s more like
terrifying.
Especially when it comes to affiliatemarketing.
If
you’re not a top affiliate marketing agency or a trained affiliate marketing
professional, navigating the affiliate marketing space can feel like sailing to
revenue island without a map.
That is, you
might get close, but you’ll probably just row in circles for months before you
actually find land (or give up trying!).
That sort of
risk isn’t a great idea when you’re in the middle of the ocean, and it
certainly isn’t a good idea when your business is mid-flight.
To really
appreciate what this journey is like, let’s take a step back and figure out
which resources are required for running a successful affiliate program.
Managing
an affiliate marketing program requires a completely different skill-set than
any other marketing campaign.
Overseeing an
effective program requires attracting, vetting, monitoring and communicating
with affiliates or affiliate networks. These can comprise thousands upon
thousands of people of varying (and sometimes dubious) intentions, so unlike
most marketing, you have to be good at spotting scam artists and hiring people.
Once you have
your affiliates set, running a successful program also takes up a lot of time.
You’ll need someone to field requests for banner changes, monitor and pay their
commissions, keep an eye out for fraud, and create reports. In this way, you’ve
become a full-blown product manager, and pretty far from your marketing
sweet-spot.
For
a small business, this can become overwhelming, to say the least.
Now, let’s
take a look at the other side of the fence. If you choose to work with an
affiliate marketing agency, outsourced affiliate program management we can handle the entire sales channel for you. We
recruit networks, vet applications, monitor progress, update media, send
detailed reports, and more. Our systems are effective, so you get the best ROI
you can (without the stress), and best of all, we’ve been doing it for years
and already have that oh-so treasured map!
So, when
you’re hopping into a boat to sail off to revenue island via affiliate
marketing,affiliate management agency, don’t go it without a map! Instead, join us for a first class,
direct flight. It’s much faster and arrival at the destination is much more
certain.
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