There’s no denying that there is
incredible money to be made in affiliate marketing. According to Forrester,
affiliate marketing will be a $6.8B industry by next year and it’s vastly
outpacing the growth of competing technologies like pay per click (PPC)
primarily because it is outcome based, which nearly guarantees a return.
That’s pretty appealing but most
companies are being left behind simply because they lack the time, access,
consulting, relationships, and resources that they need to develop a successful
affiliate marketing program.
Hence,
the recent boom of affiliate management companies and consultants. They introduce their clients’ program to the
thousands of bustling affiliates and plug them directly into all that revenue potential.
Here are four of the greatest
advantages to working with affiliate management services:
Excellent pre-existing
relationships: A reputable affiliate management
company will have a large database of affiliate relationships that can be
leveraged for your program. These bonds
don’t form overnight but rather come from years of work. You can tell a top
affiliate management agency right away because they’ve been around at least several
years and that time in the channel is need to build the relationships that can drive
real results for your program.
Fully managed
service: If you had a nuclear engineer on your
team, would you ever consider taking night and weekend classes so that you
could take over their job? Heck no! You’d trust them to do their thing because
they’re highly specialized and their training guarantees that you avoid a
meltdown.
This is exactly the sort of
relationship that you’ll have with a really stellar
affiliate management company. They'll fully manage the fantastically complex
and nuanced affiliate marketing system that drives explosive revenue growth.
You’re free to tourthe metaphorical nuclear reactor any time of course, or
check-in on how the affiliate program operates, but the reality is that you’re
busy and you need an expert running it for you while you sleep.
Top Performing
Media: Among the top complaints of
marketers who are hesitant to get into affiliate marketing, the number one fear
is that their branding or messaging will be lost as it’s handed down to
affiliates. Affiliate management agencies put this fear completely to rest by
having in-house design teams who can perform quality assurance on your message.
They also have access to top performing ads and media based on best practices
so that you need to be a design genius to benefit from masterful design.
Optimization
and mmaintenance: Getting a program up and running is
really only half the battle. People often forget how much ongoing reporting,
testing, and optimization goes into dialing-in affiliate revenue. Not to
mention, those affiliates are people and have to be kept engaged and the
commission structure has to be changed to both keep it interesting and adapt it
to the flood of new technology.
In a nutshell, outsourced affiliate program management allow you to leap from the "merely interested” stage to
extraordinary results, fast. They’ve already laid the foundations you need to
be successful, from the relationships and creative media to the intuition and
ongoing management.
So now that you’re feeling fired up
and ready to tackle affiliate marketing hand in hand with an expert consultant,
look no further than Versa Marketing Inc. We’re one of the top affiliate marketing
agencies dedicated to helping people navigate this complex industry.
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